- Elaborate booth setup for exhibition success
On May 27-29, 2024, the Group participated in ISSE 2024-Shanghai International Intelligent Sunshade and Building Energy Efficiency Exhibition. The Product Design Department carefully arranged the company's booth to help the exhibition achieve good results.
Starting from the brand image of Yongshun, combined with the current hot products and the latest developed new products, we determined the overall style of hard furnishings and display. The booth as a whole is dominated by bright white, which gives people a spacious and transparent visual feeling. At the same time, with the colorful window fabric products of each category, we can highlight the products more effectively, thus providing the attraction and influence of the booth. The semi-open booth design retains the sense of openness of the space, enabling visitors to flow freely between different areas, forming a smooth visiting experience. The layout of the sample cabinet is utilized to partition the visitor area, making it more three-dimensional and diversified, and giving customers a relatively private space for conversation.
In order to show the quality and richness of our fabrics, we designed a whole row of fabric walls. Nine columns of fabrics cover the company's current popular product series and new products, including roller blinds, sunshade, blackout fabrics and Roman blind fabrics. The overall style of the plain fabrics on the basis of adding three columns of paint printing and UV printing and other different printing styles, from the most basic white, beige, gray, black, curry, to blue, green, pink, with the current popular elements and colors, to provide customers with more personalized choices, to meet the designers and customers on the pursuit of fashion and source of inspiration.
In the display of finished products, we display seven window decoration matching cabinets for matching the company's existing finished products, including roller blinds, soft gauze curtains, Roman blinds, Shangri-La curtains and the newly launched honeycomb curtain products. White, rice, gray, blue and curry are used as the main products in the display cabinets to give different themes. White is the representative of holiness and serenity, all the window treatments are made of light and soft fabrics, and the shadowy white prints of the roller blinds are set against the neatness of the Roman blinds, revealing a sense of simplicity and purity. Beige for Zen and natural, window fabrics selected texture coarse and fine with the natural texture to show a sense of warmth and intimacy. Gray means calm and modern, in the shades of staggered gray, through a bit of minimalist prints, making the collocation with a sense of metal and fashion. Blue has a sense of elegance and classic, in the product with the use of fresh print elements, with the white honeycomb curtain is more elegant, unique temperament beauty. And curry color retro and luxury, multi-branch honeycomb curtain product collocation also shows a classic and simple sense of space breathing. At the same time, in order to enrich the finished product display of the printing category, in the green and orange theme of the display of the use of brightly colored various types of leaf elements, paired with solid-color honeycomb curtains, resulting in a strong visual impact, attracting the attention of the audience.
In the display of new products, the company not only showed the new honeycomb curtain system, but also displayed a 6-meter-long fabric Roman blind, each technological breakthrough shows the company's progress.
Product Design Department Ma Julan